What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Instead, an OOH campaign can arrange it so ad space is programmatically purchased whenever certain conditions are met. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.
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