Winning the B2B race from sales to profitability
Martech
FEBRUARY 6, 2024
The path from startup to successful business is a marathon, not a sprint. We explore strategies to evolve from a sales-driven startup to a mature, profitable company. Here is some perspective from BCG : “Startups typically chase sales at any cost. Therefore, it takes, on average, 18 months to amortize the CoA.
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