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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

A B2B (business-to-business) marketing strategy describes how one business will promote its products and services to other businesses, coordinating with the sales team to convert them into customers. Content marketing is a broad channel that can include different types of content such as blogs, eBooks, research reports and one-pagers.

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High-Performance Inbound Marketing Techniques for Successful Lead Generation Campaigns

Only B2B

High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website. They must have given you their contact information in order for you to get in touch with them as part of your inbound lead management activities for them to qualify as a lead.