Martech Advisor

OCTOBER 1, 2019

Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic. OOH advertising is experiencing a resurgence across industries, and aviation is no exception. This year, OOH will grow faster than most other traditional ad mediums, according to eMarketer. Here’s how it works.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). Advertising. Don’t ignore the early stages of the demand generation process: advertising is a great way to raise the profile of your brand and the problems your products can solve. But is that enough to guarantee effective B2B demand generation?

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

Choozle

APRIL 30, 2024

According to Gartner’s 2023 CMO Spend and Strategy Survey , 25.6% We’re diving into the essential paid media trends for 2024, showing you how to thrive in a digital advertising world that never stands still. This isn’t about keeping up with the future of advertising; it’s about defining it. The main goal?

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Single Grain

DECEMBER 6, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Content Marketing and Artificial Intelligence: A Perfect Marriage? will be programmatic by 2020.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145