Martech Advisor

OCTOBER 1, 2019

This year, OOH will grow faster than most other traditional ad mediums, according to eMarketer. percent CAGR from 2017 to 2023, according to a report from Market Research Future. OOH spending will increase 3 to 4 percent from 2017 to 2022, growing from $29 billion to $33 billion. Digital technology drives this trend.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Porch Group Media

DECEMBER 17, 2018

However, despite the growth of eCommerce, it is forecast that in 2023, 85% of retail purchases will still be made online. Consumers want to be known and valued throughout touchpoint and interaction with a brand along the purchase journey. In-Store or On-Line?

Trends 45

Trends eCommerce Multi-Channel Amazon 45

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). billion annually by 2023, it’s clear B2B marketers are embracing new forms of AdTech to simplify the buying process and deliver enhanced targeting capabilities along with greater message personalization ( MarTech Today ).

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

Single Grain

DECEMBER 6, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands. of digital display ads in the U.S. will be programmatic by 2020. 36) Long-Form Content.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145