Remove 2023 Remove Dwell Remove Profiling Remove Purchase Intent
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First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. This paints a detailed picture of their intent and concerns. Targeted Audiences: Partner with companies whose audience aligns with your ideal customer profile. First-party data is the rescue!

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. They also result in a higher average dwell time of 13%, compared to the 1.6%

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. They also result in a higher average dwell time of 13%, compared to the 1.6%

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The Quick Guide to Enterprise SaaS SEO

Single Grain

Additionally, the intent is more commercial and transactional, which show high conversion potential: Informational: When the user is looking to learn about something or solve a problem. Commercial: The user has a purchase intent which may not be immediate. Transactional: The user intends to make an immediate purchase.