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10 AI marketing tools your team should be using in 2023

Sprout Social

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

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How to Improve Customer Retention Rate for your Shopify Store 2024?

Huptech Web

As per general benchmarks, they indicate that the average customer retention rate for eCommerce typically falls within the range of 30% – 40%. According to Sprinklr (2023), the average CRR in e-commerce is around 38%, meaning 3 out of 10 customers stay loyal to a brand for over a year. Even better news?

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. billion during 2019-2023. Trend #4: AI and ML Will Be Used for Hyper-Personalized and Data-Driven Marketing Campaigns.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Updated November 2023. Lack of targeted messaging: A content marketing strategy helps in crafting targeted messages that resonate with specific audience segments. Focus on those targeting similar customer segments or offering comparable solutions. Software as a service products often involve complex technologies and solutions.