Why we care about retail media networks
Martech
AUGUST 3, 2022
The margin on ad sales is usually 70% to 90%, according to BCG. And sales are very good. According to MediaRadar : In the eight months from May 1, 2021 to the end of January in 2022, more than 23,500 companies bought ads on retail media networks. 24% of the companies advertising in January 2022 were first-time buyers.
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