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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Scales the Process of Building a Unique Brand Identity: Beginning with brand advertising allows marketers to get an edge with the expansion of reach of the insights quickly. Statista has predicted that the online advertising expense of the marketers is steadily growing year-over-year, and is expected to grow almost 11% yearly through 2021.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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AI for B2B Marketing: Roadmap for 2020

Valasys

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. According to research by Opus Global businesses will invest $400 million in chatbots by the year 2021.