2021 Buyer Intent Growth Marketing MQL 
SalesIntel
OCTOBER 13, 2021
Sales and marketing should work together to define Marketing Qualified Leads (MQL) and Sales Qualified Sales Leads (SQL) for your organization. While your marketing and sales teams may have distinct KPIs and team goals, they are ultimately aiming for the same thing: revenue growth.
6sense
DECEMBER 10, 2021
63pp MQL quality. 70% 4Q21 MQLs YoY. Thanks in great part to the role 6sense plays in FireEye’s revenue efforts, the company achieved several milestones this year, including: ITSMA ABM Gold Award for Optimizing ABM 2021. Code42: 2015 Called and Wants Its MQLs Back . The company had to reevaluate its go-to-market approach.
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