KoMarketing Associates

JANUARY 19, 2022

Jeff Aldorisio, Director of Digital Marketing at BlueVoyant. MarTech Tools That Drive Intent Data. Buyer intent data tools help B2B cybersecurity marketers gain insight into how and when prospects are interacting with a brand, what assets are performing best, which messaging resonates with the target audience, and more.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SalesIntel

OCTOBER 13, 2021

Sales and marketing should work together to define Marketing Qualified Leads (MQL) and Sales Qualified Sales Leads (SQL) for your organization. While your marketing and sales teams may have distinct KPIs and team goals, they are ultimately aiming for the same thing: revenue growth. But you won’t get the whole story.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 52

6sense

DECEMBER 10, 2021

Thanks in great part to the role 6sense plays in FireEye’s revenue efforts, the company achieved several milestones this year, including: ITSMA ABM Gold Award for Optimizing ABM 2021. It offers category profile pages, customer review automation, lead generation, buyer intent, custom content, and reports. And why G2?

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62