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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

Popular customer data management technology platforms and software. Customer data management best practices for 2020 and beyond. CDM is a key link in the larger conversation around better leveraging organizational data – including of course customer data - to drive profitability and differentiated customer experiences.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(â„¢): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ClickUp is an all-in-one productivity platform. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE. LEARN MORE.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(â„¢): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ClickUp is an all-in-one productivity platform. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE. LEARN MORE.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(â„¢): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ClickUp is an all-in-one productivity platform. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE. LEARN MORE.