B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
platform ran in 2020 to find paid social media benchmarks. We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.
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