2018 Multi-Channel Multi-Touch Attribution Reachforce 
Martech
JANUARY 13, 2022
The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. That includes: Multi-attribute lead scoring across sales and marketing touches.
Martech
FEBRUARY 25, 2022
Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. ActiveCampaign.
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