Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024
Sword and the Script | B2B
DECEMBER 26, 2023
To fill this gap, there will be a rise in customer marketing to help customer success and account management teams orchestrate expansion, renewal, and upsell campaigns. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements.
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