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5 Itchy Reasons Why You’re Blowing Your Advertising Budget

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Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions.

article thumbnail

5 Itchy Reasons Why You’re Blowing Your Advertising Budget

readwrite

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions.

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Meta advertising: what you need to know

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According to a 2022 study made by Brandwatch , Meta or Facebook is the second cheapest platform in terms of average cost per click compared to the other three major social networks when using their ad platforms. Marketers often get better value-for-money advertising on Meta compared to other online platforms.