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5 Itchy Reasons Why You’re Blowing Your Advertising Budget

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Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions.

article thumbnail

5 Itchy Reasons Why You’re Blowing Your Advertising Budget

readwrite

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions.