2018 Buyer's Journey Demonstrating Intent Forrester 
DiscoverOrg
AUGUST 7, 2018
The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? Translation: If your competitors haven’t already invested in Intent data, they’re thinking about it.).
DiscoverOrg
AUGUST 7, 2018
The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? Translation: If your competitors haven’t already invested in Intent data, they’re thinking about it.).
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