Sword and the Script | B2B

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. This year, we saw in-house teams get downsized and agency budgets get reduced. Audiences know the difference.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

SnapApp

APRIL 25, 2018

Jordie runs a content marketing agency and works exclusively with B2B and SaaS companies. In our agency, we recently helped our client rank on the first position of Google for a number of their ideal keywords--the result of a six month content campaign. . . . Jordie Black. What's your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Jordie runs a content marketing agency and works exclusively with B2B and SaaS companies. In our agency, we recently helped our client rank on the first position of Google for a number of their ideal keywords–the result of a six month content campaign. Jordie Black. What’s your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Martech

FEBRUARY 25, 2022

Founded in 1999, London-based dotdigital began as a digital agency and has evolved to serve marketing and communications professionals with its Engagement Cloud. It is a public company traded on the London StockExchange and employs 350 people across several global headquarters. Dotdigital. Adobe Marketo. Target customers.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117