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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. from 2021 to 2028. for that period.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Billion by 2028. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. This knowledge also helps you better understand the success of a digital promotion campaign.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

While you should be tracking and analyzing your data based on previous campaigns, relevant advertising stats can offer valuable insights about your target audience’s behavior, help identify trends, interpret algorithms, and make data-driven decisions to optimize your campaigns. billion by 2028. billion internet users. trillion by 2023.