Remove 2018 Remove 2028 Remove Banners Remove Trends
article thumbnail

Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

article thumbnail

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Billion by 2028. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. The responsive ads achieved a CTR of 0.49% compared to banner ads, which was way behind at 0.06%.

article thumbnail

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

While you should be tracking and analyzing your data based on previous campaigns, relevant advertising stats can offer valuable insights about your target audience’s behavior, help identify trends, interpret algorithms, and make data-driven decisions to optimize your campaigns. billion by 2028. billion internet users. trillion by 2023.