The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now
Porch Group Media
OCTOBER 29, 2020
In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. Back in 2017, ad serving firm Flashtalking analyzed 20 advertisers worldwide and found that 64% of their tracking cookies were either blocked or deleted by web browsers.
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