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It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. At the beginning, you had to type in fragmented keywords such as ‘Business CRM’ or ‘integrated CRM solution’. CRM consulting. CRM database. Customer care.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Common tool used: Marketo. .