The Point

JANUARY 6, 2014

Most every B2B company has a target audience consisting of multiple buyer personas – whether job titles or verticals. If you take a “one size fits all” approach to lead nurturing or email marketing, you’ll be forced to adopt a generic message that’s less impactful overall, and probably irrelevant to a large segment of your audience.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

SnapApp

APRIL 25, 2018

Dunja has been working in B2B marketing since 2014, and she’s worked at activeCollab and Toggl on user acquisition / marketing. Kate Talbot is a consultant in Silicon Valley for early-stage startups where she works with B2B clients across all verticals. Dunja Lazic. S hedugram | VP of Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Dunja has been working in B2B marketing since 2014, and she’s worked at activeCollab and Toggl on user acquisition / marketing. Kate Talbot is a consultant in Silicon Valley for early-stage startups where she works with B2B clients across all verticals. Dunja Lazic. S hedugram | VP of Marketing. Kate Talbot.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Single Grain

JULY 21, 2020

That’s pretty much how the SaaS industry started – although back then they called it a “time-sharing system” But the first SaaS company, Concur , started selling software licenses directly to enterprises in 1998 (they were acquired by SAP in 2014 and renamed SAP Concur). and was acquired by Facebook in 2014 for $19 billion.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94