17 ABM Stats That Will Make You Rethink Your 2021 Strategy
Rollworks
DECEMBER 14, 2021
Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. Budget allocation for ABM is on the rise. ABM and ROI. Close more deals.
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