2013 Cost per Lead SMB WOM 
Hubspot
JUNE 19, 2014
A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. SMB: Small-to-Medium Business. Learn more here.
Hubspot
MARCH 10, 2016
It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. 81) Small-to-Medium Business (SMB). 95) Word-of-Mouth (WOM).
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