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What It Means to Get Branded Content Right

Content Marketing Institute

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. of communication professionals rely on branded content.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

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No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016

Content Standard

Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. 5 to watch in 2016: The advancement and sophistication of influencer marketing. Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. NOT EVEN DIET COKE!

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No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016

Content Standard

Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. 5 to watch in 2016: The advancement and sophistication of influencer marketing. Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. NOT EVEN DIET COKE!

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6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months? Business 2 Community ).

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31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). The 31 Best Digital Marketing Campaigns You Can Swipe. 31 Top Digital Marketing Campaign Examples. 31 Top Digital Marketing Campaign Examples. The Lesson.