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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. The most coveted job in the marketing organization chart. CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. CTR: Clickthrough Rate.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. 15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. Learn more of the details here.). 14) Churn Rate.