2013 Churn Rate SMB WOM 
Hubspot
JUNE 19, 2014
A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. Divide by the estimated churn rate (aka cancellation rate) for that customer. SMB: Small-to-Medium Business. WOM: Word-of-Mouth. Learn more of the details here.
Hubspot
MARCH 10, 2016
It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies. 15) Clickthrough Rate (CTR). 81) Small-to-Medium Business (SMB).
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