60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. 60 Common Marketing Acronyms.
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