Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.
The ROI Guy
NOVEMBER 8, 2006
Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Tom then served Gartner as a Managing VP.
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