Remove 2011 Remove CPL Remove definition Remove Lead Management
article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

It was definitely scary leaving an industry I knew like the back of my hand and spent the last ten years writing about and optimizing content for. One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. . She’s worked in B2B tech since 2011.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

It was definitely scary leaving an industry I knew like the back of my hand and spent the last ten years writing about and optimizing content for. One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. She’s worked in B2B tech since 2011.