Remove 2011 Remove Conversion Remove Marketo Remove Multivariate analysis
article thumbnail

11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. Conversational marketing platforms, such as Qualified. Qualified (a Salesforce–tied conversational marketing platform) has become a huge asset for us at Alation.

article thumbnail

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Multivariate testing will offer marketers much more data on what works, and what doesn’t. And, it’ll happen at a much faster rate because every communication can be tested for multiple conversion factors. .