Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# October 17, 2010 One possible answer: The Enterprise.
Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy
MAY 11, 2010
Image via Wikipedia. Distinguishing a set of motivations, needs, and wants from a buyer’s goal orientation can make a significant difference in not only innovation but in aligning customer strategy with buyer goals. The concept of goals has been around for centuries. Humans
Mind the Gap between Marketing and Value
OCTOBER 13, 2010
Image via Wikipedia. But I think marketers need to mind a different gap, the one between the frills of image marketing and real customer value. But is that where you want the focus?