Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). I think this is a fundamental necessity.
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