B2B Hubs Or PPC? Are All Leads Created Equal?
Online Marketing Institute
DECEMBER 23, 2010
Keyword Selection – A visitor to a Buyer Hub may have gotten there through a variety of means, including a keyword search that was not nearly as qualified as you would like it to be. Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword. Are All Leads Created Equal?
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