Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Velocity's The B2B Content Marketing Workbook. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. .” eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JULY 19, 2011

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. market will more than double in size, reaching $2.5

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Ambal's Amusings

NOVEMBER 19, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Ardath Albee's book eMarketing Strategies for the Complex Sale. Laura Patterson's book Marketing Metrics in Action. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. via Beth Harte).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

by eMarketer. 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. of their total marketing budget to digital, up from 12.6%

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JULY 31, 2009

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

7 “Rs&# for B2B Marketing Content Planning - Marketing Interactions , April 24, 2010 Content is the fuel for eMarketing. With a majority of marketing efforts going digital, that means even more content is needed. Six Steps for Marketing Forecasting Done Right , April 28, 2010. What kind of question?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40