UGG Boots, Mason Jars & Other Trends That Marketing Made You Like
Hubspot
JUNE 17, 2015
Here's a brief timeline of events that helped pique people's interest in the versatile hot sauce: 2009: Bon Appetit named Sriracha its "Ingredient of the Year.". Sriracha Fesitival serves as a great example of how event marketing being used to turn regular people into Sriracha-obsessed fans. Source: Country Living.
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