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Why You Might Want to Be More Negative in Your Marketing

Hubspot

Here are a few examples that worked out extremely well for us: 15 Things People Absolutely Hate About Your Website. 13 Hilarious Examples of Truly Awful Stock Photography. People like to know they're not alone (misery loves company), but most don't like to dwell on the negativity. Your Mom Hates This Blog Post.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

And while I dont like to dwell on labels (the debate over the word "library" comes to mind), the reality is that part of the success in selling the information literacy concept within a corporate environment is the branding. For example, they will be the group providing training on how to user Internet browsers.

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UGG Boots, Mason Jars & Other Trends That Marketing Made You Like

Hubspot

Here's a brief timeline of events that helped pique people's interest in the versatile hot sauce: 2009: Bon Appetit named Sriracha its "Ingredient of the Year.". Sriracha Fesitival serves as a great example of how event marketing being used to turn regular people into Sriracha-obsessed fans. Source: Country Living.