markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

JANUARY 4, 2006

Commoditization will continue and will be more difficult to overcome: Marketers must work much more diligently and creatively to differentiate their organizations against increasing competition. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Webbiquity

JANUARY 2, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. eMarketer ). Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( iMedia Connection ). iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

JUNE 7, 2005

Bauer writes, “What differentiates a thought leader from any other knowledgeable company [or individual] is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” So what is a thought leader? So what is a thought leader?

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

MAY 19, 2005

For the complex sale you need these enthusiastic references to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So how do you ask for referrals?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. How do you differentiate between these two in conversation? Too many with too little differentiation. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40