2009 Buyer Personas Dwell Examples 
Hubspot
APRIL 3, 2013
Let's start with something a little bit easier to swallow than just being a total grumpy pants -- exclusionary personas. Exclusionary personas, sometimes also referred to as negative personas, are kind of like the opposite of buyer personas -- they're the personas of the people you do not want to target in your marketing.
Hubspot
JUNE 17, 2015
Contribute a guest post to a popular industry blog, reach out to a thought leader on social media, or simply make more of an effort to expand your professional network -- sometimes, all it takes is the right endorsement to win the hearts (and wallets) of your buyer personas. 2) Sriracha. Sriracha is e.v.e.r.y.w.h.e.r.e.
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