2009, Buyer Need, Differentiation and Direct Marketing

How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

AUGUST 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Effective content for either technical or business buyers needs to address issues that keep them awake at night" Tom Pick's Bio. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009.

Work Management

Work Management Marketing Management B2B Business

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

APRIL 21, 2010

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. This resulted in 23% higher channel partner retention rates.

ROI

ROI Lead Scoring Lead Ranking Enterprise Management

B2B Marketing Zone

How should B2B content differ for Business and Technical Decision Maker?

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

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