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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009. The system also has an “instant polling” feature to embed surveys within any Web page.

Features 120
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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

External systems can also add names through the Marketing Studio API. Aprimo was founded in 1998 and has more than 200 clients on its original marketing system, which offers modules for marketing automation and marketing resource management.

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30 Women Shaping B2B Tech Marketing

SnapApp

We're getting smarter with how we leverage that data, but I'm seeing a certain level of excellence around data management and how you handle customer information. We're moving towards an API-centric world, so data integration platforms will have an interesting part to play in all of this. .

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

We’re getting smarter with how we leverage that data, but I’m seeing a certain level of excellence around data management and how you handle customer information. We’re moving towards an API-centric world, so data integration platforms will have an interesting part to play in all of this.