2009 Ad brokers Database Marketing Generation 
Online Marketing Institute
JULY 31, 2012
Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. 2009 Eddie and Ozzie Awards Winners. Database Marketing. Insert Media Brokers. Reader Service and Lead Generation. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. White Papers.
Online Marketing Institute
JULY 31, 2009
As an analyst who has written about lead management extensively – I am still amazed at how many marketers feel challenged to produce leads that sales appreciate. The few marketers who end the arguing figure out early that quantifying lead quality is essential. But like most good science, it takes time and effort to perfect.
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