Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains
Hubspot
JUNE 2, 2016
In terms of SEO, "early use cases indicate no negative search impact, and even potential benefits," according to Neustar. In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. Brands who own a Brand TLD will educate audiences to trust websites using their Brand TLD.
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