YouTube for Business: What You Need to Know to Succeed
Vidyard
MAY 13, 2020
Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. YouTube launched their live-streaming feature, YouTube Live, in 2008 but it’s gathered critical momentum in the last few years. Clickthrough rate (CTR). 80% of YouTube users say video helps them decide to purchase. YouTube Live (a.k.a. Watch time.
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