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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

APRIL 14, 2009

Sadly, some vendors didn't get the memo and have built products that straddle my categories. Emails, landing pages and Web surveys all support rule-driven content selection, which lets the system send different messages in different situations even without conventional branching. Consider LeadLife. The company now has about 20 clients.

Enterprise Management 120
Enterprise Management Features Marketing Management Marketing Automation Services 120
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B2B Marketing ROI

Online Marketing Institute

JUNE 30, 2009

As a web surfer, you are used to this standard and look for items in certain locations. In the past week I have seen websites where either a design firm or a web analytics company put a hidden link back to its home page on each and ever single one of its clients’ pages. Not all web analytics code is created equal.

Work Management 40
Work Management Marketing Management Marketing Automation Services B2B Marketing 40
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