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B2B Marketplaces: A New Breed Takes On an Old Problem


As a result, the dramatic forecasts for b2b ecommerce revenue growth from Gartner and other analyst groups never materialized. The company was acquired by an Italian cement maker in 2007 for $15 million. Digg this! Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring.