Sat.Dec 26, 2009 - Fri.Jan 01, 2010

What Works - What Doesn't

Trending Sources

Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

Tweet. If you haven’t yet done your marketing plan for 2010, don’t panic. There is still time. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Keep it simple.

The social web is starting to feel like high school

grow - Practical Marketing Solutions

A while back I wrote an article about the fortress-like tendencies of the A-List bloggers and the sycophants who follow them. I compared it to an exclusive country club.

Learning from Cosmo: My fresher, sexier blog

grow - Practical Marketing Solutions

One thing about blogging – Headlines matter! And this is what I’ve learned from standing at the grocery checkout line this week: Nobody does headlines better than Cosmopolitan magazine. So I’ve decided to tear a page from the Cosmo playbook and make my blog fresher and sexier.

RSS 2

Ten blog posts that mattered

grow - Practical Marketing Solutions

I don’t look back too often but I thought this would be a good time to reflect on a few 2009{grow} posts that seemed to make a difference. 1) The Social Media Country Club. Esteemed blogger Danny Brown called this article “The best blog post of the year.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

What's the Plan?

Ambal's Amusings

As you head into to 2010, no doubt you'll be thinking about business goals. Perhaps you already have a mental to-do list: blogging and Tweeting more, networking more, starting a Facebook group or uploading video content. Once New Year's has worn off, you just want to jump in and get started. They're great intentions, but you'll never achieve them without a plan.

Top B2B marketing posts for 2009 (hint: social media)

Chris Koch

Who says B2B marketers are lagging in social media? If they are out there, they aren’t reading this blog. Of the top ten posts on my blog this year, only one did not involve social media. Though I’m supposed to be an objective researcher, I have to admit bias here. I think the social media phenomenon is the most exciting and important thing to hit communications in my lifetime. So writing about this stuff is fun. I hope you enjoy reading it as much as I do writing it.

Thought Leaders are Curators of Content

The Content Factor

I enjoyed this series of short videos by Brian Solis titled "Ideas Connect Us More than Relationships." There are several points here that are relevant to thought leadership, and how social media changes the game.Overall, I appreciate Solis's comments for bringing social media down to earth a bit. Other analyses about social media boil down to: "it's so cool because everybody can say anything.

LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. I didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. We reconnected in December and the product is now ready for its close up.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Dianna Huff of DH Communications. Dianna helps businesses with their B2B marketing communications content strategy and implementation.

Why B2B marketers need to embrace deal marketing

Chris Koch

Honestly, why do we think that sophisticated B2B buyers are going to follow our brands on Twitter or become our fans on Facebook? The answer is we don’t. Even if we believe deeply in the power of social media, we all have that gnawing feeling deep in our guts that says that there’s little reason for a busy, intelligent person to want to receive frequent updates about our brands when those brands produce complex services and products with two-year sales cycles.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis?

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers?

SIC 1

7 tips for improving your email marketing effectiveness

EMagine B2B Blog

Due to its heightened importance in these tight times, we’ve run a couple of posts recently about email marketing: its pitfalls, plus tips for getting more “oomph” from it …so our regular readers may think of this as this as another in that series. Start from recent research by ReturnPath showing that about 28% of B2B [.].

Big Ed’s Top 10 B2B Marketing Trends For 2010

Marketing-Gimbal

The great global economic meltdown of 2009 has passed, and we are still here and breathing, mostly a sigh of relief. It’s been a tough year for B2B marketers as many of us had to deal with decreased budgets, staff.

B2B Lead Nurturing in 2010

Modern B2B Marketing

As we move closer to 2010, New Year’s resolutions are top of mind. From promises to drop a few pounds to vows to stick to a savings plan, both young and old are making plans for improvements this time of year. . As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads. With effective B2B lead nurturing, that resolution is as good as done. .

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Steps to achieving a successful thought leadership program

EMagine B2B Blog

We’ve often bogged about the many benefits of thought leadership, going back to one of our earliest posts. Recently, Chris Koch wrote a posting on his blog providing an actual five-step recipe for B2Bs seeking to attain thought leadership, which we felt was well worth a quick summary here (and a click over for the [.].