Tue.Jan 23, 2018

WebMarketCentral

What do B2B Customers Want in 2018?

Type A Communications

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The Strange Thing That Happens In Your Brain When You Hear a Good Story -- And How to Use It to Your Advantage

Hubspot

In the classic tale In the Heart of the Sea: The Tragedy of the Whaleship Essex by Nathaniel Philbrick, a group of sailors were “zagging” off the coast of South America in 1821 when they came across something ghastly.

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Trending Sources

Five Types of Software You Need to Run an Online Business Smoothly

Webbiquity

Guest post by Rait Raak. Running and managing an online business isn’t easy. You need all the help you can get to manage your documents, projects, employees, sales…the list goes on.

4

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. You need to adapt to the tweaks and updates to earn and retain high rankings. One big change is the introduction of featured snippets.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

3 Reasons Why Social Media Is the Answer to Your GDPR Crisis

Oktopost

If you’re an avid reader of our blog, you probably saw last week’s introductory article on GDPR. Like many companies in the MarTech space, we’ve decided to address the topic head-on, underpinning core concepts and stressing the implications. While we can’t offer any legal advice, our goal is to approach the subject of GDPR with […]. B2B Marketing GDPR Lead Generation

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How to Drive Revenue & Prove It – Marketing Attribution Tips

Televerde

Know the right marketing attribution metrics to demonstrate success. In the last installment of our series of posts on modern marketing success, we discussed ways to collect and maintain quality data. And if you’ve followed the steps in our last three posts, you have the foundation for a successful demand generation program in place.

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